The best way to reassure them and you that everything is OK is with order confirmation emails.
They usually contain the shipping address, the item purchased, the price, and the estimated delivery time.
In short, all the information needed to make the transaction a success.
Although you have successfully netherlands phone number library attracted and gained the trust of your customers, it is now up to you to prove that they made the right decision.
Buying online can seem risky, so this type of confirmation is very necessary.
To become a trustworthy seller and build a loyal base, use these 7 must-have efficient order confirmation emails and do your best!
1. Design the confirmation email according to your brand style
Who cares about plain, simple, unremarkable emails? Most people consider these emails malicious in nature and don’t even respond to them.
To be more effective, your order confirmation email should have an authentic design based on your entire brand website.
The display is too important, so it’s best to use as many things that are related to your brand as possible, whether it’s your website’s color palette, your logo, or an overall attractive print.
This way, people will be reassured that this is an email from your company and that their order is being taken care of.
poptin mailchimp confirmation example
Source: MailChimp
You can also add a personal touch by using a voice that’s unique to your brand, which sounds positive and sometimes even funny, but overall, this can be a great way to build a loyal customer base.
2. Include the most important details
The easiest way to go through the entire confirmation process is to accurately guide your customers through the order confirmation email.
This means that the email must first be clear and include all the relevant information about the purchase.
It’s important to cover the following elements:
Product name
Quantity of product ordered
Product photos
Product dimensions
Product color
Pricing information
Billing method
Shipping address
Estimated delivery date
All of this can be presented in a simple but interesting way so that this email doesn’t get lost in the sea of emails that reach your customers and lets them keep it as a safety sign.
It will also make your customers excited about their purchase and make the entire experience more enjoyable.
You can also leave them a customer service phone number to make them feel more secure, which is why it is important that each order has its own identification number. Allow each customer to ask questions if they have any questions about their order.
Poptin Madewell Order Confirmation Email Example
Source: Madewell
This type of email should be relatively short, clear, and informative. The key is to show yourself as trustworthy.
3. Leverage Social Networks
Everything revolves around social networks these days.
If you want to contribute more to your business, try to influence your customers to follow you on social media. This way, you can continuously expand the number of people who follow your brand and build a solid and loyal customer base.
You can add social links at the bottom, or you can add icons from several of the most popular social networks (such as Facebook, Instagram, Twitter), which they can click on and share their positive experience with your brand.
poptin Rover Order Confirmation Email Example
Source: Rover
To make it more interesting, you can go a step further and create a relevant hashtag for Twitter.
This element is definitely essential, so the best step you can take is to incorporate it into your order confirmation email to make it more efficient and productive.
4. Add product recommendations
This has proven to be a very good strategy to make the most of our opportunities to keep our customers’ attention and win their trust.
For example, it’s better to recommend very similar products, or products that can complete your look in terms of clothing. Offer something useful and relevant.
If you want to build a customer base that will come back to your brand, offer them something valuable that goes perfectly with what they bought before.
Acrobat Poptin Order Confirmation Email Example
Source: Amazon
Show them that you know them and understand their needs, making things easier for them while increasing revenue for your business.
You can show them a photo of the recommended product and include a short copy describing what they will get when they buy the product.
The purpose of such emails is more than just confirmation: it can spark interest in the customer to buy again, which is always a plus.
5. Personalization
The most important thing is that your customers know that they and their needs come first.
The first step to building a deeper connection is to personalize the messages to show that you care and value them.
Even if they are automated, it’s important that your emails don’t sound cold, but have a personal touch.
The most basic thing is to treat each customer individually and make them feel special, which can be easily done with the help of certain tools, so-called autoresponders.
Poptin’s autoresponders automatically enter basic information such as name, phone number, etc., thus strengthening the customer-seller relationship. This happens when they sign up through your exit pop-up, registration form, and many other ways.
Poptin Autoresponder Order Confirmation Email
Source: poptin
In addition, it makes it easy to quickly reconnect with existing customers.
In addition to using a pleasant tone, you can also use “we”, “you”, and similar aids to make the entire order confirmation email look like two people are having a relaxed conversation.
You can spice it up with a joke, but in general, the most important thing is to make the customer feel important, pleasant, and confident that they are doing the right thing by doing business with your brand.
6. Ask for referrals
Supporting referrals actually means that you want your customers (if they are satisfied of course) to recommend your brand to their friends, family, or anyone who can bring more revenue to your business.
This word-of-mouth initiative has proven to be fruitful, so why not incorporate it into the entire order confirmation process now?
You can do this in a pleasant, friendly way so that your customers don’t see it as a barrier to reading your email.
For example, Ghostbed politely asks for referrals on their website, and you can do the same at the end of your order confirmation email.
Order confirmation email example poptin Referidorock
Source: Ghostbed
Statistics show that word of mouth is the main factor that actually determines a purchase for 20% to 50% of online shoppers. , so don’t think twice before adding this item to your order confirmation email.
You can present it as a call to action and add a sentence or two to hook them and convince them that sharing your brand with their friends is actually a good idea.
If you don’t know how to get started, check out this list of software reference programs.
