Photo: The most interesting announcements from Google Marketing Live 2025
Briefly about the main points from Google Marketing Live 2025
At Google Marketing Live 2025, we were shown how Google is changing the way we approach digital marketing with the help of artificial intelligence. The new tools focus on automation, personalization, find & buy verified datasets improved measurement of results, and effective creative creation — without involving additional resources.
Summary of all the key updates from Google Marketing Live 2025
Google Ads has received an agent assistant that independently creates ad groups, selects keywords, and optimizes creatives.
New tools have appeared for generating images and videos, including those based on a single photo.
Product Studio has learned to suggest campaign ideas and automatically improve headlines.
Google has introduced visual brand profiles and centralized management of videos from YouTube, websites, and social networks.
Interactive video ads with the possibility of interaction have appeared
Measurement tools have become more accessible, and a new API has appeared for efficient data work.
Google has updated Smart Bidding and integrated advertising into AI Overviews responses.
In shopping, a virtual fitting based on a photo and AI Mode with recommendations were added.
The updates show that Google continues to deeply integrate AI into all aspects of advertising — from analytics to shopping — and are laying the groundwork for trends in the coming years.
Yana Polishchuk
Yana Polishchuk • Content Writer
An editor by profession and a writer by vocation. For over 13 years, I have been writing texts that help readers find answers to their questions. I love words and their power, but I ruthlessly delete the “empty” and “purposeless” ones. I pay attention to details, because I believe that they are what make texts alive and convincing.
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