Setting up page addresses
Unlike addresses, which consist of a random set of bolivia cell phone database characters and have no specific semantic meaning, human-readable URLs help you understand the structure of a website, since it is clear what the page will be about even before clicking the link.
Bitrix allows you to set up human-readable URLs using a template. They can be generated automatically from the H1 header. The system offers several options, from which you can choose the most suitable one. When generating friendly URLs, you can use transliteration of Russian text into Latin characters or translation into English. If desired, friendly URLs can be configured manually.
Connecting an SSL certificate
SSL (Secure Socket Layer) is the most common method of ensuring security in the virtual world. Bitrix offers a free version to ensure a secure connection and prevent unauthorized access, modification, or alteration of data.
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This protection method involves transmitting information in encrypted form. A key contained in the certificate is used for decryption. When a site uses an SSL certificate, a padlock appears in the browser. Without one, the site will be marked as unsafe, and search engines will downgrade it.
Micro-markup
Implementing microdata involves using additional tags and attributes to structure data. This helps search engines understand the content of a page. It also helps generate clickable snippets and highlight a website in search results, which in turn increases click-through rates. Bitrix uses the standard Schema.org microdata, which is used by popular search engines.
Working with duplicate pages
Duplicates are pages with identical content that can appear due to auto-generation, incorrect settings, changes to the site structure, or improper clustering. They negatively impact SEO, as search engines don't understand which page to display. Bitrix offers the ability to assign canonical URLs to duplicates, which helps inform search engines that the page is duplicated.