Let's start with the basics To write a catchy title, you france business email list need to understand what it is. In simple terms, it is the key element of the post, which not only briefly reveals its essence, but also attracts the reader's attention. For example, it can identify a problem and hint at its solution. Or create intrigue, prompting the reader to read the post. The main thing is to give the reader the opportunity to evaluate what will be discussed before reading and understand whether he will be interested, or can scroll the feed further. In Instagram, titles can be placed in two ways: directly on the image or at the beginning of the post text. It is important to consider that only the first 40 characters of the text are visible in the feed, the rest is hidden behind the "More" button. Therefore, the optimal length is 5-6 words.

beautiful instagram captions How to Turn Headlines into a Powerful Sales Tool Writing a selling Instagram headline requires not only creativity, but also an understanding of your audience. There are a number of marketing techniques that make this task easier. One of the most famous is AIDA, which stands for Attention, Interest, Desire, and Action. This technique is usually applied to the entire text of the post, but can be adapted to the title as well. It attracts attention with a question, arouses interest with the promise of a solution, and encourages action. For example, the title might look like this: “Tired of the gray everyday life? Find out how to turn life into a holiday.” Another popular technique is ODA. It consists of three key components: offer, restriction, call to action. It is most often used to stimulate sales. For example, the title “50% discount only today! Hurry to buy!” contains an offer, a restriction, and a clear call to action.