In a previous article, we analyzed the personal brand of the Locomotora del Carchi and now we present you a different analysis: its personality archetype.
Jung's 12 Personality Archetypes
Brands (personal or corporate), consciously or not, define a country wise email marketing database personality that helps them connect with their followers.
Psychoanalyst Carl Gustav Jung said that "there are patterns of behavior that are universal ." Based on this theory, he defined 12 Archetypes , which are used in marketing to plan brand, content and action strategies.
These are the 12 archetypes:
The Wise Man.
The Innocent.
The Explorer.
The Ruler.
The Creator.
The Caretaker.
The Magician.
The Hero.
The Outlaw.
Lover.
The Jester.
The Orphan.
Carapaz: The Hero
Richard Carapaz is a motivated person who communicates with actions rather than words.
Their social profiles have a well-defined purpose and their language is close, understandable and with a purpose that transcends their constant achievements in cycling.
The Giro d'Italia champion identifies with the archetype of the Hero, a model marked by courage and determination.
"At the cost of great sacrifice, even causing pain and loss, the hero embodies society's most courageous values, as he is the one chosen to find both order and justice in chaos and despair."
