Many entrepreneurs use the Business Model Canvas (BMC) when setting up a new business. Logical, because the BMC quickly provides insight into what your revenue model looks like. It forces you to be very specific about the crucial components. What are the logical building blocks around your proposition and market segments?
Once the business model is in place, it is often business as usual and BMC thinking tends to fade into the background. That is a shame, because the BMC mindset can take business operations to a higher level. Alexander Osterwalder (author of the Business Model Canvas) distinguishes 5 methods for this.
You can sharpen your business model by looking at korea telegram data how you use your existing resources to find new markets. Often this involves existing products or services that are brought (with some adjustments) to a new market.
Think of publishers who use their customer data for commercial exploitation, for example for advertisers. The revenue model then shifts from paying for content by readers to offering customer insights for online campaigns.
2. Supply-Driven Business Model Canvas
Through targeted product innovation you can gain an advantage over your competitor. This is an example of the so-called Blue Ocean Strategy , in which the sea is calm and blue with more than enough fish. There are no competitors (sharks) yet who will run away with the loot and color the sea red.
In short, fundamental differentiation through innovation. Example: Car manufacturer Lightyear that integrates solar panels into the roof so that charging with a plug is no longer necessary and battery capacity can be reduced.
3. Customer-driven Business Model Canvas
When new (urgent) customer needs are discovered, existing products can be adapted or even new forms of service can be realized. The innovations are often less radical than in a supply-driven innovation at the BMC. But more radical than in a resource-driven innovation, because here it is about responding to new customer needs that a product or service must connect to.
