Whether you're an international brand, an SME or a freelancer, your customers will appreciate receiving a "Merry Christmas" email.
Christmas emails are the perfect tool to send our best wishes and thank our customers for their loyalty.
However, you are not the only person who wants to congratulate their customers. Consider that at this time of year everything is saturated with advertising, shopping malls, telephone lines, postal mail and even the inboxes of our subscribers.
Christmas is a time of love, but also a time of competition for brands, so you need to use every tool at your disposal to win the attention of your recipients.
This Christmas, improve the subject of your emails
For those of us who are in charge of email marketing, every email campaign list of telegram users in mexico represents a challenge, and this challenge begins with openings. Getting our subscribers to open our email is an increasingly difficult task, especially in what seems like an endless sea of Christmas emails.
You need to come up with an effective subject line for your Christmas emails that will help you attract the attention and arouse the curiosity of the recipients. Here are some points to keep in mind:
Length: While there is still no exact answer on how long or short your email subject line should be, remember that our readers’ eyes work like a scanner looking for keywords; with this in mind, a short subject line will make it easier for you to attract the attention of your recipients and will be more likely to be viewed in its entirety on any device.
Pre-header: The pre-header is the sentence that follows the subject line and is also displayed before an email is opened. If your subject line has been short, you can use the pre-header as a supplement to provide more information.
Christmas Email Subject Line Ideas
Generate anticipation: The best way to increase open rates is to create hope or the possibility of achieving something in the minds of your users. Use short sentences that talk about what they can receive if they open your email.
Video: If you're thinking about including a video in your email (and we highly recommend you do), adding the word video to the subject line can help increase your open rate by up to 20%.
Personalization: In Christmas emails, it is essential to personalize the subject line, as it is an element that connects with the user and reinforces the illusion that you have sent that email exclusively for him or her.
Put yourself in your Buyer Persona's shoes
Although we believe that Christmas has the same concept and value for everyone, the reality is that each head is a world.
If we look at the discoveries of Neuromarketing , that each person forms their own mental constructs from the emotions and experiences they live throughout their life, we can deduce that Christmas is no exception and therefore does not mean the same thing to everyone.
For this reason, it is important that before creating the content or email template, you analyze the interests, tastes and, above all, sociodemographic characteristics of your clients, so as not to make any mistakes in the message you want to communicate and to succeed in awakening positive emotions in the minds of your users.
