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HubSpot is a very powerful tool for fusion database package marketing, inbound sales, and even customer service. However, some departments still don't know how to take advantage of Hubspot to increase their sales. The advantages that this automation technology offers you will change the face of your business. Do you already know Hubspot?
HubSpot is a data automation software that allows you to keep a much more precise control of the interactions your prospects have with your website. By using it correctly in an Inbound Sales strategy , you have a better chance of being found online thanks to its SEO tools, nurturing your leads and converting more.
One of the main advantages of Hubspot as a marketing and sales software is the management of information in real time , to optimize your strategies based on the data. But how can you use it to improve your sales strategy? These are some of its available functionalities:
1. Use a CRM
As you know, data is vital to achieving better and better results. You need it to monitor your progress towards your goals, analyze the quality of your leads, and measure the return on investment of your marketing actions.
CTA inbound sales campaign 2019 - Between the blog text
But where do we get this information? From Hubspot. With this platform, your sales team will be able to obtain all the data they need, making use of an integrated CRM (Customer Relationship Manager), which allows you to map and measure their online activities: how many times a lead interacts with your content and how; how your assets are performing; and what is the best time to make a sales approach.
The positive thing about this platform is that it allows you to unify information from both marketing and sales . This will help you store data on your leads, from their creation to the closing process. This way, you will be able to identify your closing rate and the number of customers generated thanks to marketing leads.
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Plus, you'll have everything you need to know about your prospects at your fingertips so you can approach them at the right time and offer them a personalized shopping experience tailored to their needs.
Here are some of the benefits of using a CRM:
- Automatic synchronization between the marketing platform and your CRM
- Duplicate debugging when comparing emails. This feature also tracks information so that when a lead returns to your website, it is stored in the same space without creating copies.
- Allows you to segment your leads according to the information collected by marketing, unifying it with yours in sales.
This tool will help you make the most of your prospects' data to generate more closings.
2. Facilitates email tracking
Can you imagine knowing the exact moment when a lead opens your emails? You can do it! HubSpot offers you the perfect tool: you will receive a notification as soon as a prospect opens your email and clicks on any of the links found inside.
Take the time to personalize your approach to leads so they engage with your emails, and continue to automate follow-ups with those who don't open your emails yet.
It’s quite common to associate “automated” with “impersonal.” However, HubSpot allows you to do this without sacrificing the personalization of your messages. In fact, you can schedule a series or workflow of follow-up emails and reminders , designed specifically for each prospect. These will be sent at the correct time that you tell HubSpot to.
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You'll also be able to keep all of your prospects' contact history in one place. You'll know if they opened your emails, downloaded your content, and even exactly when they did it. HubSpot automatically stores all of this information in your browser for easy access.
Keep in mind that 60% of buyers want to connect with a seller during their consideration stage and 20% during closing, which is why it is so important to follow up and contact them at the right time.
3. Discover leads faster
HubSpot lets you identify who is interested in your products and services without having to constantly ask them if they are ready to buy, chase them, or interrupt them. Why? Because in HubSpot you can see in real time who your site visitors are , how often they access it, and which links they are most interested in.
This will allow you to identify the perfect moment to contact them and start guiding them through their purchasing process . HubSpot offers you an email marketing service with customizable templates, statistics modules, and a complete record of the email exchange so that, when making the sales phone call, you can provide context to the prospect. This will increase your chances of closing the sale.
To achieve closure, timing is very important. Knowing when a lead is qualified to start selling to them, discovering them faster and not wasting time before the competition contacts them, is one of your most important tasks as a salesperson.
4. Close more deals
We know that the primary goal of your sales force is to close more and more deals and get more customers . By using automation software, this task becomes easier: you can use predictive lead scoring to contact those prospects who are most likely to become customers.
Start connecting with your prospects in real time and schedule more meetings without having to send endless coordination emails, since you can chat with them through a chat on your website and you can enter your availability in a calendar so they can choose the meeting time that is most convenient for them.
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Source: HubSpot
Once you know when to contact your potential client, prepare your personalized sales pitch for each buyer persona . Take into account their pain points and the context in which they find themselves. Accompany it with a well-designed proposal that conveys all the benefits that your product or service can offer. Use the data that Hubspot offers you to protect your sales pitch with valuable, real-time information.
As you've noticed, using automation software like HubSpot not only benefits the marketing department, it also offers tools that the sales team can take advantage of to get more and more clients and grow your company. Do you already use it.
