Keywords are the foundation of all your SEO activity. They are one of the most important tools for ranking on Google and reaping the benefits. Devising a keyword strategy is about pinpointing which queries are driving traffic to your site and how you can generate new visitors with related searches. As a general rule, the process goes like this:
Research keywords
Finding Target Key Phrases
Distinguishing between informative and commercial keywords
Incorporate keywords into content
Find a marketing strategy
The first step is to find out where your site ranks in Google for specific terms. To conduct your research, you'll need to use online tools like Semrush , which will show you all the keywords a given website ranks for in Google and which ones attract the most traffic. Simply enter your domain and select a country to find out how your website performs for specific searches.
What's the point of this? Identifying target terms (keywords) that chile whatsapp number data 5 million you can improve your rankings for. Moving from page 2 to page 1 in a Google search may result in modest growth in the number of visitors to your page. The real growth will come when you manage to get your site into the top five results for a given search.
Research your keywords
There are plenty of options out there that will help you understand the words people are using to find your website, such as SEMrush or Google Keyword Planner . Keyword research tools like these can give you data on monthly search volume, your competitors' content, or how much money other companies are spending on keywords.
Best of all, they can help you discover similar searches to target. If you wanted to promote a new vegan chocolate bar, you could type in “vegan chocolate.” This will uncover related searches, such as “where to buy vegan chocolate bar” or “best vegan chocolate bar.”
'As you might expect, access to this kind of accurate keyword data on Google comes at a price. If you have a tight budget to devote to SEO, there are several free tools that offer similar results to Google Keyword Organizer. Three good options to start with are Answer the Public , Rank Tracker , and Google Trends .
When you start working on your SEO, you should focus on targeting more specific searches. The best terms are those with low competition and decent search volumes. Tailoring to these more specific queries will help you build a foundation of trust and reputation for your website and help you rank on Google for more popular searches in the future.
