They expanded their market to include parents, noise-sensitive individuals, and those seeking focus or relaxation in everyday life.
This shift not only helped them survive the pandemic but also fueled their growth.
Athletic Brewing’s approach underscores list of sri lanka cell phone numbers the importance of understanding your customers’ problems. As CMO Andrew Katz explained, the company didn’t aim to create a product for everyone.
Instead, their marketing campaigns are laser-focused on a specific demographic: “young, modern, healthy adults,” predominantly within the 24 to 44 age range. This targeted strategy ensures their messages resonate deeply with the right audience.
Julie Mathers, founder of Flora & Fauna, noted that many first-time entrepreneurs neglect crucial market research. Understanding whether your new idea is compelling enough to make customers switch to your brand is vital.
This requires thorough research into your target audience’s needs and preferences. After all, your brand needs to resonate with these customers in order to succeed.
In essence, finding and understanding your target audience is the foundation of a strong marketing strategy.
