Automated Lead Nurturing

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Tools: Marketing Automation Platform (MAP), CRM.
Automation:
Welcome Sequences: Automatically send a series of personalized emails (e.g., welcome, product highlights, testimonials, limited-time offers) upon lead capture.
Behavior-Triggered Emails/SMS: If a lead views a specific product category multiple times, an automated email highlighting similar products or a relevant discount can be sent. Abandoned cart reminders via email or SMS are also automated.

Retargeting: Leads are denmark phone number list automatically added to retargeting ad campaigns on social media and Google, showing them relevant ads based on their Browse history.
Segmentation: Leads are automatically segmented based on their preferences, demographics, or engagement levels, allowing for more targeted future communication.
Bangladeshi Context: SMS marketing is still highly effective for quick alerts and promotions. Personalized emails in Bangla can significantly increase engagement. Integration with bKash/Nagad for payment reminders or special offers.
Automated Sales Handoff & Follow-up (Limited B2C):

Tools: CRM.
Automation: For high-value B2C leads (e.g., luxury apartments, high-end cars), the system can automatically notify a sales representative when a lead reaches a certain engagement score (e.g., viewed 5+ properties, requested a test drive). The CRM assigns the lead and creates a follow-up task.
Bangladeshi Context: For big-ticket items, human follow-up is still crucial. The automation ensures sales reps get timely, qualified leads.
Example B2C Automated Flow (e.g., for an online fashion retailer):
User clicks a Facebook ad for "Eid Collection Sale" -> lands on a specific product page -> browses for 2 minutes -> an exit-intent pop-up offers "10% off your first order if you sign up now" -> user enters email -> email automatically goes to CRM and MAP -> welcome email sequence is triggered (1st email: thank you & discount code; 2nd email: popular Eid outfits; 3rd email: customer testimonials) -> user views specific dresses -> automatically added to a retargeting ad campaign showing those dresses.