Use Paid Ads To Promote High-Value Content

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1. Use Paid Ads To Promote High-Value Content
Content creation is a significant investment in any marketing campaign. Informative content that answers user search intent generates significant engagement and leads from inbound marketing.

So, you may want to consider using existing high-performing event planner email list content toward your outbound content marketing efforts. It could attract new audiences who share the same pain points as your inbound audiences but have not yet found your brand.

2. Retarget Visitors With Outbound Ads
Not all inbound marketing leads convert immediately; many are suitable for a retargeting marketing campaign. This involves reaching out to users who have interacted with a brand and encouraging them to return and complete their action.