Briefly about the project
KaramelkaShop, an online store that sells cameroon cell phone database professional cosmetics, targets beauty salons, hairdressers, and retail customers. Prior to this request, the website had been in operation for about two years. The number of visitors coming from search engines was consistently low.
The online store began promoting itself after the successful launch of Yandex.Market. The client expected similar results from SEO, and we did not disappoint.
Read also: Case Study: Jewelry Store Promotion Strategy on Yandex.Market
We faced two main tasks:
increase website traffic;
stimulate sales.
The work was carried out according to a well-established algorithm for online stores.
Stage 1 - Audit and Analysis
To eliminate any errors that could hinder progress and develop a plan for further action, we conducted a website audit. What we did:
Initial project setup. Connecting analytics, metrics, Yandex and Google webmaster tools, and analyzing the client's business and target audience.
Regionality check. Checking the specified regionality of the project. Google My Business and Yandex.Directory registration .
Pessimization check. Studying the website history, checking the website for search engine filters.
Technical audit. Analyzing your website for technical issues (loading speed, validation errors, duplicate pages, HTTPS settings ) and troubleshooting them. This can be done using Serpstat's "Site Audit" tool.
Audit of commercial ranking factors for the project. Analysis and error correction (availability of detailed contact information, company representative office, availability of promotions, number of product items, website search).
At the initial stage, we work more with existing website data from analytics systems, but we still always check Serpstat, as its domain history format provides additional information for Google, and for Yandex, it also provides regional information. We always quickly evaluate the following factors to understand the client's situation:
general visibility;
distribution of phrases by positions;
dynamics of the number of key phrases.
Visibility has increased dramatically, but before that, the site had very poor visibility and core search queries. However, there were no sharp declines or increases, so we weren't worried about the same issues with filters or over-optimization in the past.
Stage 2 - Semantics and Structure
The next step is to work with the search queries used by your target audience:
Semantic core collection . Selection of keywords and commercial queries.
Clustering . Breaking down queries by website landing pages.
Website structure creation . Creation of a structure based on a clustered core and approval by the client.
Competitor matrix. A collection of functional elements among competitors from search results.