Your content should speak to people. It should be so good that your peers feel compelled to share it. You want it to resonate so much that it creates croatia cell phone database advocates for your brand.
Knowing your audience
Three main factors to consider:
Who are they?
Where are they located?
How do they consume content?
It's fair to say that audience profile creation has only recently become relevant in the SEO field. The idea has been around for a long time, but implementation has rarely been necessary.
Why bother if traffic was so easily available?
Now it's essential to collaborate with departments that can conduct proper audience and user research. This is the foundation of both the audience and editorial strategies.
Miro offers a pretty good guide to creating buyer personas that goes beyond demographics. It's about understanding your users. The better you understand them, the easier it is to create content that addresses their pain points and delivers what they're looking for.
buyer profile
It's impossible to group everyone into a few identical categories. But doing so will help you create content that will resonate with the vast majority of your audience. You'll be able to cite the right sources and statistics, share information on the right channels, and address their concerns as if you knew them well.
Creating Great Content for Search (and People)
How to appease the almighty search engines without drowning in a sea of useless content?
Let's assume that we have a brilliant idea, the necessary knowledge and understanding to create good content.
That's the easy part. But how do we get it seen? Because, let's be honest, Google and Yandex don't always reward the best content.
Of course, you can simply copy your article and publish it on a third-party platform on a corporate blog , and it will rank well because search engines have a somewhat inflated view of the power and value of authority sites.
Step 1: Understanding the Algorithm
If we focus only on the content itself and remove brand and authority-related signals, we can say that the basic principles are as follows:
Encouraging positive engagement signals— long and last clicks , on-page interactions, etc.
Creating easy-to-consume content – easy to read, multi-format and multimedia.
Uniqueness of content. We'll come back to this shortly.
If you can meet these three conditions, you will have a great start.
Step 2: Write for real people (but structure for bots)
Google can't actually understand content. It uses a combination of word embeddings (to see how closely words are related and predict what should come next), entity matching (to analyze groupings and characteristics of words and articles), and NLP (the 2021 MUM model means Google can now extract context from all forms of media).