PPC Search Ads: How to Choose the Right Keywords

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One of the main problem areas of PPC search advertising is keywords. How to choose the right ones for your business and how many should you have? You will find answers to these and other questions in this article.

How many keywords should you have?
We might disappoint you when we tell you that there is no india car owner data right number for how many keywords you should use in your PPC ads . The right number is as many as you need.

How to find out how many keywords are needed?

It's important to do some thorough keyword research. Create a list of keywords. You can use one of the smart tools like Google Ads Keyword Planner , Microsoft Keyword Planner , or other keyword planning tools . But the most important thing is to use common sense, which will help you come up with a lot of keywords yourself.

Let's take an example of a situation where you are trying to advertise women's running shoes.