Queries related to online banking were excluded from the semantics, since users most often search for their own bank, as well as exchange rates without the words "buy" or "sell" (the top 10 mainly includes aggregators and exchanges).
Rating Methodology: Formula
The calculation was based on a visibility aviation industry data formula that can be used to calculate a website's visibility in a search engine:
SEO RATING OF RUSSIAN BANK WEBSITES FOR MARCH 2024
B — website visibility
FR — request frequency
k – position coefficient
The coefficient (k) is calculated based on the likelihood that a user will notice a website based on its position in search results. The higher the position, the higher the coefficient.
Rating Methodology: Search Engines
Yandex and Google have different "weights" in popularity, and therefore in search traffic. According to Yandex.Radar, we take the weights of the search engines into account:
Yandex - for 64%.
Google - for 36%.
By multiplying visibility by the search engine weight and adding them together, we obtain the final weighted visibility of the site.
Top 10 Bank Websites: Overall Visibility
What's changed since November 2023? VTB Bank displaced Tinkoff Bank from first to second place and became the search results leader. Gazprombank took third place in the website visibility rankings (17.36%). Otkritie Bank rounded out the top 10 (4.16%).