Top 10 Bank Websites: Google Visibility

[Sumona1030]

VTB Bank maintains the trend from the previous ranking and once again ranks first (with a website visibility percentage of 42%). Gazprombank, which held third place in November 2023, moved up to second place (34%), displacing Tinkoff Bank (32%), which was the top Google search result in November 2023, to third place. As for other banks, Sberbank ranks fourth (23%), while fifth place goes to Pochta Bank (19%).

SEO RATING OF RUSSIAN BANK WEBSITES FOR MARCH 2024

Data on all banks in the rating can be found in the table .

Top 10 Bank Websites: Visibility in Yandex
VTB Bank takes the lead here as well, telegram groups dataset 50k displacing Tinkoff, which was the top Yandex search result in November 2023, to second place. Meanwhile, Alfa Bank demonstrated stability and retained its third place, which it held in the November study.

SEO RATING OF RUSSIAN BANK WEBSITES FOR MARCH 2024

Data on all banks in the rating can be found in the table .



CONCLUSIONS
The VTB and Tinkoff websites demonstrate a high percentage of visibility and are leaders in all three ratings.
13 out of 30 banks have very low website visibility scores: less than 1% (overall visibility in both search engines).
SMP Bank, Bank CentroCredit and VUZ Bank have a visibility percentage of 0 (overall visibility in both search engines).
Wunder Digital experts recommend that banks ranked below 10th place take a particularly active and thorough approach to improving their websites' search results, as they are losing traffic and, as a result, potential customers.