The world is gradually waking up from the hibernationslovakia telemarketing database it plunged into in hopes of weathering the pandemic. Several countries lifted some restrictions as early as May and have moved into new phases of easing lockdown restrictions. Italians can get new haircuts at reopened hair salons. Spanish children are going out for walks accompanied by adults. And the French have resumed reconstruction work on their national shrine, Notre Dame Cathedral, which was devastated by fire.
Economists are on the move. The Chinese economy has rebounded sharply after a recession. Western countries are playing with business support measures like a Rubik's cube, trying to find the right combination. Even skeptical Germans are noting a significant increase in the local economic sentiment index (ZEW) in April. Experts are left to predict a V-shaped crisis.
Major brands can't stand idly by and ignore social issues. Social marketing is the new black. It's more relevant than ever, trendy, and a must-have. A must-have for every self-respecting, global brand.
New habits that will stay with us for a long time
We recommend eliminating the phrase "But before" from your vocabulary. After all, the world will never be the same as it was just a year ago. The habits forced upon us by isolation and the virus would have become part of our lives sooner or later. But the pandemic has served as a trigger for more rapid transformations. So what trends are actively developing today?
New individualism
Social distancing is becoming the norm. It has affected all areas of life: transportation, sports, entertainment, education, and work.