External analytics tracks installs from various sources to evaluate advertising effectiveness . External analytics tracking, when a user lands in an app store (Google Play/App Store), also collects user data (gender, age, location, device type, etc.) for use in internal analytics after the install.
Internal analytics , in turn, is responsible for collecting data on user behavior within the application: the execution of tracked events, navigation paths, return rates, engagement, etc.
Analytical services serve as effective tools for collecting information. While previously separate services were used for external and internal analytics, today many systems combine these two areas. In addition to paid services, free tools are available, as well as free basic versions of paid products.
In this article, we'll look at free services that handle the main mobile analytics tasks perfectly: AppMetrica, Firebase, and Analytics. Each of these products has its own unique features.
You can choose one mobile analytics solution that is suitable for tracking all your ad installations, or integrate several at once.
If you have a lot of advertising tools but need to track everything together in a single interface, we recommend paying attention to paid tools such as AppsFlyer, Adjust, and Mixpanel.
How to implement mobile analytics in an application?
You need to register your application with the service that best suits your needs and add the Software Development Kit (SDK) to it. Each operating system has its own set of libraries for collecting statistics.
A high-quality mobile SDK allows you to customize your app and configure the user experience. A useful and user-friendly mobile experience, tailored to your audience, will help retain users. In addition to increasing customer retention, an SDK also ensures the security and stability of your app.
After installing the SDK, statistics solomon islands telemarketing database will begin to accumulate and become available in the mobile analytics web interface.
Tracker Features: Getting to Know AppMetrica
The most multi-functional free system is AppMetrica from Yandex. It accurately identifies the source of installations because it integrates with many advertising services ( Yandex.Direct , Google Ads , myTarget , VKontakte , etc.). It has a number of advantages.
Determines transitions from placements where there are no advertising accounts (portals, media resources).
Generates reports to evaluate the app's audience (gender, age, location, OS, device, app version).
Tracks key audience actions within the app.
Used to set up remarketing across various advertising services. Allows you to direct users to a specific app page rather than to the app store.
Allows you to launch advertising campaigns with CPI/CPA optimization.
Provides reports for assessing application stability (crash logs, errors on different devices).