This is the power of blogger advertising: they make your offer personal. Unlike classic targeting, which shows your potential customers "direct" banners, a blogger builds a story. This could be a post sharing their experience: how they came to your cafe, tried three types of coffee, and found the perfect one. Or a story showing how they choose a dessert, joke with the barista, and say the atmosphere is something you want to take home with you. They can also offer followers a promo code for a free coffee if they mention your account on social media. This approach generates interest not only through emotion but also through trust, which automated ads cannot convey.
It's also important that bloggers can convey luxembourg telemarketing database the value of your business better than, say, SEO. While keyword-rich articles help people find you, bloggers are already telling their audience why they should choose you. Instead of dry website texts, they use real-life examples and demonstrate results that are immediately enticing.
Advertising with bloggers
How to choose a blogger
Imagine you find a popular blogger. They have 30,000 followers, but their posts are filled with strange comments like "cool!" and watermelon emojis (even when they're talking about coffee). This is a sign that their audience might be fake. To understand who's following the blogger, use services like TrendHERO or LiveDune. They'll show you whether their followers are real and how engaged they are.
These tools help analyze not only the reality of subscribers, but also:
The ratio of likes and comments to the number of subscribers. Bloggers with an active audience have a higher ratio.
Follower growth trends. If your audience grows sharply over a few days without any apparent reason, this may indicate fraud.
Subscriber geography. A blogger, like you, is from St. Petersburg, but half of their subscribers are from Moscow? That's a reason not to consider them for collaboration.
Audience interests. If you're promoting a cafe, your followers should be interested in food and lifestyle, not, for example, gadgets or sports.
But identifying an "honest" blogger isn't enough; you need to understand how they'll tell your story. If it's a short story where the blogger chooses a dessert, jokes with the barista, and talks about your cozy atmosphere, people will feel it. But text like "It's delicious here, come visit" will quickly be forgotten. Pay attention to the format of the content you're considering, especially the advertising template. It should convey the blogger's freedom and uniqueness, so that the ad comes across as a sincere recommendation.
Finally, avoid bloggers known for scandals or dishonest practices. Check their reputation and ask other businesses for reviews. If a blogger has already promoted frozen pizza as "fresh from the oven," they're likely not the right person to help your brand gain an audience.