I must confess, I absolutely love every aspect of guerilla marketing
In fact, the book that really convinced me that I could actually have a career in marketing is the book Startup Guide To Guerilla Marketing by Jay Conrad and Jeannie Levinson.
The book really resonated with me because it confirmed burkina faso telemarketing database and expounded on what I always believed were the core principles of marketing. Those principles ultimately consist of creating concepts to connect with consumers. And out of those principles, the one that the book focuses on the most is creation.
For those of you that may be unfamiliar with the concept of guerilla marketing
Guerilla marketing is a marketing philosophy that was created by Jay Conrad Levinson. In Startup Guide To Guerilla Marketing, Jay Conrad and Jeannie Levinson describe guerilla marketing as, “Going after conventional goals using unconventional means. It means that in marketing, your main investment should be time, energy, imagination, and information – not money.” Pretty cool description by the Levinson’s right?
But enough of me ranting about how much I love guerilla marketing. Here are five guerilla marketing tactics that you can utilize to generate publicity for your startup. Which will lead to the most sought-after commodity that every marketer covets – brand awareness.
Declare Distinction
Have you ever been on a job or college interview and the recruiter asked, “So, can you tell me something about yourself that makes you different?” Kind of a complex question wouldn’t you agree?
The reason recruiters ask that question is that they’re hoping that you’ll help them make the best decision on whether they should select you or not. And the way that you answer that question can determine whether they’ll advance or eliminate your candidacy.
This means that it’s a pretty important question in the interview process that you’d probably want to nail whenever it’s asked. Well, the same logic applies to brands aiming to get publicity – there has to be something distinct about your brand.
I cannot emphasize enough how important it is for a brand to be different from its contemporaries when it comes to generating publicity, and here’s why. In order for your brand to be able to stand out, it has to be distinct from every other brand that’s out there in order to be newsworthy.
I’m sure you’re probably thinking,
“How in the heck is declaring distinction a tactic?,” Which would be a great question. Declaring your distinction is a tactic because a tactic is defined in Oxford’s Learner’s Dictionaries as “the particular method you use to achieve something.” And what we’re out to achieve is getting your brand publicity (which starts with declaring distinction).
If you want to know how to make your startup distinct, here are a few ways to do it. Once you’ve identified what makes your brand different, declare it by reaching out to reporters and the “gatekeepers” in the media that decide which stories get featured on their respective platforms.
Once you contact them, articulate exactly why it would be in their best interest to do a feature on your brand. If you’re wondering how to do that – it’s all in your pitch, which I’ll break down next.