The ability to reach a wider audience and cater to the people’s needs with the specific products makes traditional marketing outperform digital marketing in certain scenarios.
Now the question among many marketers is,
“Does Snail Mails Work Out?” It’s worth noting that Snail Mail is alive and performing well.
However, every day people are receiving hundreds of email messages with a few letters or direct mails. Besides this fact, Snail Mail with the personalized touch to the promotional materials is still important.
Snail Mails are significant, as, unlike scammers, barbados telemarketing database Snail Mail doesn’t send out emails in the form of spam. Rather they stick to giving notice through direct mail.
Digital Marketing vs. Snail Mail Marketing
It’s worth noting that digital ads are working pretty well in this era because of the 0.14 percent click-through rate, and the average conversion rate is around 2.35%. Again for email marketing, the average click-through rate is around 2.71 %.
The overall conversion rate for direct mail turns out to be 1.0 to 3.7 %. However, it depends on the recipient working in the form of the prospect list or the house list while evaluating.
Surprisingly 70% of the people have reported that they consider Snail Mail in the form of a more personalized mail system than online ads and emails.
Around 59% of the Americans also reported that they enjoyed reading the promotional mails from brands. And 66% of people have bought a product after receiving direct mail.
The Impact of the Snail Mail Marketing
Snail Mail marketing can create more interest than simple emails and is also more reliable with security for both customers and the companies. If you’re looking for a lesser chance of being tagged as “spam,” it’s worth considering Snail Mail Marketing.
With that, you can rest assured about adding more personal touch to the promotional materials while building good relationships with the customer base. The utilization of direct mail catalogs, flyers, and other printed materials are still better performers with traditional marketing techniques.