Just imagine this. The year was 2011. The marketing automation landscape was picking up, and marketers had a mere 150 marketing technology tools. Fast forward to ten years later, and that number is more than 50 times higher at 8000 and counting.
What is a Marketing Technology Stack?
Gartner defined Marketing Technology Stack or ‘Martech Stack’ as “a set of software solutions used by marketing leaders to support mission-critical business objectives and drive innovation within their organizations.” A Marketing tech stack is categorized into:
Email Marketing Tools
It is evident that there’s no dearth of marketing burundi telemarketing database technologies in the market, as businesses are constantly in search of tools that streamline tasks and aid with workflow challenges. After all, there’s just too much a business can achieve with the right set of tools and fetch ROIs.
So this is the picture. Too many choices, and there’s no other option but to choose those that would be fundamental to your business goals. How do you pick the best?
There’s a way out, and that’s what I’m going to address. From our experiences and team insights, we’ve shortlisted a few tools that have now significantly transformed the way we work. For good.
Let’s have a look.
1. ActiveCampaign
A typical sales conversion funnel requires an average of eight touchpoints. Most businesses receive a lot of leads through inbound and ads but fail to recycle or reuse them. This task ultimately falls upon your sales rep to follow up with the leads manually. This process isn’t just time-consuming but also mundane. And since it’s humans executing these tasks, accountability remains a big concern.
Instead, why not automate all of it?
ActiveCampaign is a tool that helps automate your follow-up and outreach strategy while also letting you personalize each touchpoint that drives conversions. It enables you to categorize your sales funnel in different stages and track consumer preferences across all of those conversion steps.