Qualtrics’ messages ask about user experience on the platform in a straightforward, direct way. Note that there's also an unsubscribe link, allowing customers to choose whether they want to receive communications from the brand or not. Such a simple step dramatically improves customer loyalty and brand perception.
WhatsApp advertising message feedback request
3. WhatsApp advertising message example: promotion
The primary goal of any WhatsApp advertising message is to attract the user’s attention and drive action. That’s why message samples are often rich in emojis, exclamations, and colorful images.
KiKUU, an online retailer, includes rich media, like images and oman telephone number data call-to-action buttons, in their bright WhatsApp advertising messages announcing sales. The embedded click-to-store button makes it easy to click through the website and buy on the go.
To compare the performance of WhatsApp campaigns against Facebook Messenger ads, KiKUU split their audience into two groups and ran a test. In one week, they saw a 70% higher open rate of WhatsApp messages and a 60% increase in sales from the channel.
4. WhatsApp advertising message sample: newsletter
WhatsApp is a popular communication channel for food brands and restaurants too. Foodspring is a fitness food supplier using WhatsApp newsletters to share nutrition advice. They also communicate challenges, advent calendars, exclusive discount coupons, promotions, and recipes.
The WhatsApp marketing campaign below promotes a recipe for a healthy apple shake using Foodspring’s ingredients. This is a sample of how WhatsApp advertising can complement your content marketing strategy. This campaign not only drives audience engagement but also increases sales.
WhatsApp advertising message sample newsletter
5. WhatsApp advertising message sample: limited-time offers
With WhatsApp advertising messages, you get great traction for limited-time offers because of the channel’s quick open and response rates.
Lenskart, an online glasses and contacts retailer, runs limited-time deals on WhatsApp. With low campaign costs and high open rates, it quickly became the brand’s preferred marketing channel.
WhatsApp advertising message sample limited-time offers
Best Practices When Sending WhatsApp Advertising Messages
There’s no one-size-fits-all formula when it comes to WhatsApp advertising messages. It all depends on your business, audience, and overall marketing strategy.
