You may already know that Facebook owns WhatsApp, Instagram cameroon whatsapp number data 5 million and Messenger. Well, the updates and new features that occur in each application try to unify the applications and transmit functionalities between them to improve the user experience. Interesting, right?
What advantages does Instagram offer for brands?
Instagram is proof of the saying “A picture is worth a thousand words” and it is that, in general, on social networks we read very quickly and we tend to pay more attention to images and short videos than to texts . For this reason, it is time for you to pay attention to how Instagram can help you in your business strategy . These are the main advantages of Instagram for brands:
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Increased visits to your website . This is one of the main objectives when using Instagram for business; getting people to visit your social network profile but also access your site. This will attract traffic to your website and, if possible, sales or conversions (leaving their details or making a purchase, for example). To get a direct click to the company website, it is essential to include the address in the Instagram profile.
Generate emotions in your customers . Today's digital marketing does not seek to sell a product, but to generate an emotion in customers. And it is much easier to generate an emotion by working on the keys of neuromarketing and choosing the right images and emotions to apply to your strategy.
Transmit your brand values. With Instagram, it is very easy to tell stories visually with the well-known Visual Storytelling or brand storytelling strategy . In this way, you will transmit to your clients what the philosophy of your business is and you will get them to identify with it and with your company.
Use targeted advertising. Instagram's potential in advertising is to achieve great segmentation, which facilitates successful campaigns and makes your brand known to a potentially interested audience. However, avoid promoting a post; it is not the way to optimize investment and achieve good results when advertising .
Position hashtags . If you use tags well and hashtags on Instagram to define your brand , you can appear in searches made on Instagram for certain hashtags, be the target of potential customers' attention and keep track of hashtags to find out which ones are most interesting to attract a new audience.
All of the above are great reasons to start using Instagram as part of your growth plan. But to take full advantage of the app's potential, you need to find out what's new.
Latest Instagram news for businesses
Like all social networks, Instagram is frequently updated to adapt to what its users need and give them a better experience using the network. The latest Instagram updates in 2019 and those expected in 2020 are as follows:
Instagram Direct as a new messaging channel. Just like Facebook, Instagram is now replacing WhatsApp and becoming another communication channel, especially for younger audiences. Some companies have already joined in and use this channel as a direct means of communication with customers.
Microinfluencers over Influencers. The era of microinfluencers is not over and they continue to gain ground on influencers or celebrities. In general, they have a smaller number of followers, from 500 to 10,000. Even so, they provide more trust and credibility to the public, so if your company is thinking about having the promotion of a microinfluencer , now is the time.
Visual search. Until now, searches were done using tags, but a way to search for photos using visual recognition is planned . That is, if a customer is looking for a ladder and you have posted an image of a ladder because you sell them, it is likely that they will reach your profile and your website.
Instagram Shopping. This new tool was launched just a few months ago and allows you to incorporate the price of products or services in the same Instagram post . Looking ahead to 2020, improvements and innovations are expected in this new type of publication, but for now selling on Instagram Shopping is proving to be very useful for online sales companies.
Instagram Stories. This format makes it easier for the audience to have a greater commitment to the brand and be more loyal to it. It will continue to evolve to provide the opportunity to offer new functionalities, for example, it could be applied to augmented reality. Your clients could see your products in a real environment. In addition, it is expected that by 2020 it will end up displacing traditional Instagram posts to become the most used communication format on the platform.
IGTV and Live. The power of audiovisual content on social media continues to grow, and now not only are Instagram stories the new preferred format, but views on IGTV and Live are also increasing . Working on this type of content can be interesting to resolve user doubts or even to publish longer videos on specific topics that you master as a brand.
Instagram as a tool for content and brand visibility
But as mentioned above, it's not all about selling the company's products and services; you also have to know how to sell the brand , an action that requires a greater effort in the long term, since it appeals to feelings and emotions. And one of the objectives of Instagram that benefits your business is precisely this.
Instagram is one of the most visual networks at the moment, so the video and photography format is booming. Transmitting and communicating emotions through images is much more effective and appeals to the more sentimental side of the target. But to achieve this, you need a good digital marketing and brand strategy behind it and to be clear about some points such as who the audience is, what you want to communicate and how to do it.
Instagram is also a platform for offering interesting content , always keeping the format visual. The use of infographics, surveys or questions aimed at the target audience maintains interest and encourages the public to interact with your brand .
As you can see, creativity and imagination are the fundamental weapons when it comes to using Instagram in your digital marketing strategy for your business . Start using this network to complete your content plan and you will see that little by little you will achieve greater benefits for your business .
