What is keyword grouping and how can it help your business?

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When it comes to Search Engine Optimization (SEO), it is very tempting to focus on a single keyword and try to rank well for just that.

While this may seem like a valid strategy, it causes you to miss opportunities to improve your rankings. Keyword Grouping helps you take full advantage of these opportunities.

In this article, we'll explain what Keyword Grouping is and switzerland phone number data using it improves the organization, relevance, and ability of your content to rank profitably in search engine results pages (SERPs ).

So we will see how to implement Keyword Grouping for your website.

Let's get started!

Table of Contents view
What is Keyword Grouping and How Can It Help Your Business?
Keyword Grouping is the process of creating groups or clusters of related keywords. You can use these groups to create content optimized for multiple search queries (terms) by using several related terms from a keyword group in your website posts or pages.

This practice benefits your site in several ways. First, it takes advantage of the fact that several search terms may have the same “ search intent .”

For example, consider the searches “Chinese food near me” and “Local Chinese food,” which have the same search intent.

If your pages are optimized for one query and not the other, you will lose traffic for the alternate term, even if your content answers searches for both terms. Optimizing for both will help you reach a wider audience.

Keyword grouping also prevents “ keyword cannibalization ,” a process where you accidentally pit your content against itself by using the same keyword for multiple posts.

If all of your content is trying to rank for one search query, it may be harder for those posts to rise to the top positions.

Let’s look at an example. Let’s say you run a food blog and want to create content about Chinese food. Instead of optimizing a post just for the keyword “Chinese dishes,” you can use a group of keywords including “best Chinese dishes,” “healthy Chinese dishes,” and “spicy Chinese dishes.”

This prevents keyword cannibalization and gives you the opportunity to rank for all four search queries instead of just one.

This will benefit users on one hand, who will be more likely to find your post informative, and you on the other, because you will increase the visibility of your post and attract more users.

How to Implement Keyword Grouping for Your Content (3 Steps)
Keyword grouping has been around for a long time, but it was quite laborious to do.

Now you can do this with automated tools that will help you create keyword clusters, so you no longer have to rely on spreadsheets and your brain power.

1. Compile a list of related search terms
To get started, you first need to create a list of related keywords that you will use to create content.

Choose a single search term you want to rank for or one you already rank for.

You can find a list of related keywords with a research tool like Google Keyword Planner , Serpstat SEOZoom , or SEMRush .

A list of related keywords in SEMRush Keyword Research Tool
Your list will probably be very long. Our example keyword, “chinese food,” returned 142 related keywords in SEMRush. Don’t worry, you don’t have to use every keyword that appears in your related keywords list .

2. Create “Clusters” using a keyword grouping tool
Once you have your list of related keywords, it’s time to organize them into groups, also known as clusters.

There are two methods for creating clusters: soft and hard. Which one you choose determines how closely related the terms in your clusters are.

Keyword grouping tools group terms together by looking for as many of the top search results as possible that they have in common. In soft clusters, two terms can share search results, but not all terms need to share results with each other. In a hard cluster, all search terms need to share common search results.

Depending on the tool you are using, you can specify which method you want to use.

Then, you can run the list generated in the first step through a keyword grouping tool like Serpstat or SEMRush.