Reach out to them like their stuff respond and

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That's where the best links come from — where content is more creative than their competitors and brands are getting links others can't replicate.” Andy Crestodina recommends creating new tools and original research that features bite-size, shareable nuggets such as stats, graphs, and infographics. “These are 100-times more link-worthy than anything else on your domain,” he says. Build relationships As the market becomes more saturated, it will be especially important for link builders and digital PRs to deepen relationships with respected publishers and authors in their industry.

But you don’t need to overthink it. Andy believes that a little personalization goes qatar consumer mobile number list a long way: “Link building has a bad reputation for a good reason: spam. Spammers send cold emails to website owners, clogging our inboxes with the same messages.” But how do you build those connections in the first place? Warm up the conversation by engaging with that author or editor on social media! Domenica D’Ottavia uses Twitter to connect. “Twitter is an excellent tool for building those relationships with journalists,” she says.

"retweet, show them you're a real person… When you finally outreach them with your link building project, they'll recognize your name from your interactions on Twitter and will be much more likely to respond positively to your PR pitch.” Others agree that the ROI of mass outreach continues to decline, remembering the days of in-person link building. “Believe it or not, I used to CALL people, introduce myself, explain how interesting I thought their ‘X’ business was,” says Britney Muller.