Leads are people who have provided you with some information

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In order to convert leads into MQLs, you need to increase their interest in your company while identifying if they’d be a good fit customer.

Once someone knows who you are, you further stimulate list of argentina consumer email their interest with contextually-relevant educational content. Every time a visitor returns to your website, they should have a slightly more personalized experience. Use smart content to ensure they’re not seeing promotions for offers they’ve already downloaded. Additionally, use conversational marketing to greet them personally or recommend content based on what they’ve expressed an interest in.

Since you have leads’ contact information, you can also engage them through email marketing. Your email outreach should be contextual but also scalable. Automation can be particularly useful in making that happen. You can use lists and workflows to send emails that are tailored to industries, personas, interests, etc. without having to invest time in creating one-to-one emails.

To determine a lead’s fit, you’ll need to be able to determine how closely they align with your ideal customer profile (ICP). Based on criteria like industry, company size, revenue, location, tech stack and funding, will this lead benefit from your company’s offering?

If you don’t have all that information, you’ll need to guide the lead toward filling out more forms or use enrichment tools to provide the missing information.