The Phases of a Content Marketing Campaign in Detail

[ahbappy250]

Once the idea has been developed in the form of user-friendly content, it will be necessary to work on its dissemination to ensure that the campaign reaches the target audience, which will be made up of:

users: users who share similar interests to those addressed by the campaign
link prospect: blogs and websites that will be willing to give visibility to the content.
The conversion of a campaign in a Link Building perspective
From the SEO side, of course, we will be mainly interested in reaching link prospects and converting them into leads.

The conversion will be marked when a prospect, reached by an awareness email from a Digital PR campaign, has published an article that talks about the content we have created or that talks about nepal phone number it by citing it among several examples, linking to the landing page on which the original version of the content is hosted or the main website.

The promotion phase of the campaign should always take place using all the classic media that we know:

Owned media: the company website and blog and other owned online and offline channels;
Paid media: Facebook Ads , Press Releases, any banners, etc.
Earned Media: these are the channels from which we can earn KPIs. In our case, these will be the sites and blogs from which we can have publications with dofollow links directed to the client's site (or to the landing page where the content is present).
The bulk of the work and efforts of the campaign will focus on increasing CRO (Conversion Rate Optimization) and it is on Digital PR that the greatest reliance will be placed, as well as on the ability to sensitize as many prospects as possible on the quality and validity of the content.

How does earned prospect promotion happen?
To summarize, I can tell you that it requires, again, some steps.