Metaphorically, these 2 concepts are science and art, where one makes the other more effective.
This image should give you a pretty good idea of how they interact and complement each other.
Starting from simple Utility and through Usability and Desirability you should arrive at Brand eXperience , where the user is completely involved and participates in your company values.
The perfect user eXperience for an e-commerce: when everything is easy
When you create your e-commerce, to make sure that everything works well, you have to keep it simple and apply the rule of " Make things foolproof ", then it is also possible that they are more malta phone number ingenious than the precautions you take to prevent them from harming, but making things foolproof works.
The following is more or less the process that an e-commerce user goes through . I have not marked some phases to simplify but for example you should also add to the process how the visitor arrived on your site, with which keywords, perhaps using tools like those of SEMrush or going to detail the various operations that he carries out in the cart and so on…
As soon as you arrive on the site you will try to understand if you can trust us
You will evaluate what products we sell and whether they are of interest to you.
Then he will search for the product he wants to buy
You will read the information we have provided for that product
If he liked it he will add it to the cart and possibly add more
When you have finished adding products you will proceed with the purchase: you will checkout
At this point, if you have not already logged in, you will be asked to do so or register to complete the purchase.
.. and finally concludes the order
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