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By sending out regular newsletters, promotional offers, or content updates to your email list, you can encourage recipients to visit your site. Personalized and segmented email campaigns are especially effective in driving traffic and generating leads.. Referral programsreferral programs leverage your existing customers to attract new leads. By offering incentives, such as discounts or rewards, to customers who refer others to your website, you can generate additional traffic. Referral leads tend to have a higher conversion rate because they come with a built-in recommendation from someone they trust.. Partnerships and collaborationscollaborating with other businesses or influencers in your industry can help you reach a wider audience.
