Conduct a brief interview with them to find out what their purchasing process was like , what difficulties they encountered, what they missed, how it could be improved, etc. Step 2: Buyer Persona Buyer Personas are the definition of the customer you aspire to have in your company . Therefore, all your marketing campaigns and strategies must be aimed at this buyer persona.
Creating the Customer Journey Map This Customer Journey Map would be the roadmap of the content that we will create to accompany users in the 3 phases or stages of the purchasing cycle: discovery, consideration saudi arabia telegram data and decision . To do this, it is important to put yourself in the customer's shoes and know what they feel in each of them in order to adapt to their needs. Step 4: Define your value proposition It is important to define what you offer to the client so that they choose you and not the competition.
To do this, you must be very clear about your SWOT (strengths, weaknesses, opportunities and threats), in this way, you will be able to solve everything that is harming you. Step 5: Launching the Buyer's Journey Finally, it's time to execute your Buyer Journey and analyze it every month to see the results . This way, we can detect points for improvement so we can correct them.