How to properly optimize images for SEO?

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Optimizing images is essential for Google to position us well not only in its web search engine, but also in its image search engine.

This will allow us to attract visitors through two different channels , which is very positive.

To optimize images you must keep in mind that, first of all, Google extracts information from the entire page where the image is located, well basically it does so from those places directly related to the image and it is those details that we must optimize.

Thus, to optimize an image correctly , you will have to edit the file name before uploading the image to the website , so that the image has the keyword as its name.

Few people do this and Google gains a lot of information from that little detail.

The ALT tag is an attribute of images that allows a honduras mobile phone numbers database text to appear indicating what should appear when the search engine cannot serve the image.

Google takes this attribute into account when understanding what appears in an image, so we must include the keyword there.

You also need to modify the image title , which is the text that will appear when the user places the cursor over the image.

It is advisable to use the keyword itself or a keyword related to the main one.

Finally, you also have to modify the legend that appears just below the image , indicating what appears in it.

However, in order to avoid over-optimization, it is recommended to use the keyword within a slightly longer phrase and, as far as possible, using a long tail that includes the main keyword.

Internal and external linking
Linking is another of those essential aspects when it comes to On Page SEO, and, at this point, it is convenient to differentiate between two sections: internal linking and external linking .

Internal linking refers to the whole web of links used to direct the authority of different pages towards a specific page with the aim of achieving better rankings in Google compared to the others.

The logic of this strategy is the same that has guided Google since it began to function as a search engine: The more links a page receives, the higher its quality, ergo, the more reasons there are to position it in the first search results.

This is the logic that Google has followed when ranking in terms of entire websites, but it also works in terms of specific pages and using other pages within the website itself to transmit that authority to them.

To get the most out of this, you should only try to direct internal links from those pages that you are least interested in ranking to those that you are most interested in ranking for.

For example, launching links from the website's blog to the online store.

On the other hand, there is external linking .

External linking refers to the need for Google not to think that we are deceiving it, so it is more an option to avoid being penalized than to position properly (although it also contributes to positioning, as we will explain now).

Basically, if the entire web works as a tangle of links, your website can't be a black hole.

If you only capture links but no links leave your website, something strange is going on there and Google will make the checks it deems appropriate and act accordingly.