Today, as important as creating a website for your business is closely monitoring its performance. With that in mind, let's talk about referral traffic , a Google Analytics metric that says a lot about the page's performance .
Keep reading for tips and information on how to make the most of it to boost your agency’s results.
What is referral traffic?
To reap the benefits of your brand portal, you need to know how to evaluate the numbers that this tool provides. This is because it offers valuable data that will help you understand the behavior of your pages.
In digital marketing , traffic is one of the main metrics, as it analyzes visitors who arrive at the site through other links. In other words, it shows through which channel users arrive there, such as a paid media campaign or a guest post .
From this, you can identify the impact these links are having on a client's website flow.
However, while some intermediaries are under their control, this specific metric comes from third-party portals. Therefore, it is highly valued and counts points for the brand's positioning on Google .
Additionally, it can also help analyze the relevance of the content displayed on a page. This applies both to the person who refers you and to the person who will visit after clicking on the referral link.
In fact, this data also reflects an increase in the business's authority. Therefore, it is important to talk to the client about investing in actions that boost referral traffic .
How to measure referral traffic?
Since this meter is made available by Google Analytics , to access it you need to have an account on the platform.
Now, in the menu on the left side of the screen, click on “Reports” > “Acquisition” > “All Traffic” > “Referring URLs”. Here you will find all the links through which visitors accessed your website.
To find out your referral rate, identify the total number of clicks ghana phone number data and their origin. For example, you received 1,000 visitors in a month, 100 of which came from referral links. Therefore, your monthly rate is 10%.
In Google Analytics, you can choose the period to be analyzed and evaluate the sources of the flow. This way, you can optimize campaigns and analyze which actions are most effective in achieving each client's objective.
3 steps to increase a website's referral rate
To ensure better results with referral traffic , it is essential to know your audience. This is because it is not enough to identify where they come from, but also to know why they access the site. In other words, what they expect to find on your pages.
With this information, it will be easier to offer interesting and relevant content. Therefore, the chances of getting the person to visit the portal frequently increase significantly.
To do this, it is important to think about strategic alliances to carry out digital marketing actions that guarantee good results. Below, we have gathered 3 strategies that can help. Take a look:
Co-marketing
This activity brings together non-competing companies that communicate with the same audience. In this way, it is possible to create materials together that add value to consumers.
They can invest in webinars , market research, rich content , among other materials.
By making them available on the websites of the businesses involved, it is possible to expand their reach, attracting a new audience. In addition, it is also possible to use a company's authority to promote or introduce a new brand to the market.
Guest post
This strategy involves producing content as a guest author on other companies' blogs. This allows you to insert your company's website link on these pages, attracting the attention of a new audience.
To increase referral traffic , it is important to choose partners that have some relationship with the business topics.
Social sharing
Nowadays, it is essential to have a presence on social media . Clearly, they are great solutions for generating more referral traffic to a website.
To do this, you need to optimize your landing pages and websites so that they can be accessed by different platforms. In fact, Google says that being mobile-friendly is an important factor for website ranking.
As seen, these actions can help optimize the experience of users who visit the website. In this way, it is possible to transform the company into a reference in the sector and achieve excellent results.
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