But how can I know what marketing results I can achieve for my company? To understand more about this topic and to assess the campaigns carried out assertively, continue reading this article. In the following topics, you will find relevant information on the subject.
Marketing Results Metrics
Metrics are great allies when you want to analyze the marketing audit directors auditors email lists results achieved with a specific action or campaign. On the internet, they are very easy to obtain and, depending on your business, you can choose the most appropriate ones to monitor.
Website and blog marketing
In them, you can check the number of visitors, as well as the most visited pages. By analyzing this data, you can discover which content interests your audience the most. And then, you can repeat the strategy to maintain their loyalty.
Number of leads
The number of leads (potential customers) you get from an action is another result worth analyzing. When you convert a visitor into a lead, it means that, once again, your strategy is on the right track.
ROI Calculation
It is also important to calculate the ROI – Return on Investment, which calculates whether the money generated from sales was greater than the investment in the action that led to those sales. Otherwise, the campaigns are not achieving the expected performance.
Paid Ad Marketing
In the case of paid media, such as Google ads, existing metrics include CPC – Cost per click, and CPM – Cost per thousand impressions. They show whether the financial investment is worth it. In other words, whether the results are compensating for the investment made in the ad.
Email marketing campaigns
For these actions, you can check results such as the open rate and click rate. This way, you can find out what percentage of recipients open your emails and how many are clicking on the link that directs them to the sales page.
Social Media Marketing
Here, information such as impressions, number of clicks and number of conversions are analyzed, depending on the actions promoted and the social networking sites used, as each one has its own peculiarities.
Conversion rate
Another marketing result to obtain for your company is the conversion rate, which does not only refer to the number of sales made, but also whenever an objective is achieved, such as turning a visitor into a lead.
This can be verified if the customer fills out the form on your website to receive the company's marketing email, for example. Just like this, all conversions that precede the sale are marketing results and help to adjust campaigns and make them more assertive.
