The difference with the novel is that the end is not written in advance

[Rakibul30]

A bit like an episodic novel, it is not the post itself that allows you to tell your story, but their progressive and regular succession. The internet user, little by little, reconstructs the narrative framework and becomes attached to the story and its characters! Tit is impossible to plan a publication schedule in the long term. – be true to yourself : this is the best way to tell your story well.

It’s about targeting your ethiopia email list 150000 contact leads target and adapting to it by choosing the right register and tone which is not the same if you’re talking to adults or teenagers. Whether fictional or real, it must always be based on the brand’s values! – arouse emotion : this is the best way to anchor your identity in the customer’s memory and build loyalty. A bond is created, which is not only commercial, but also intimate and personal. The newsletter as with social networks, people often connect newsletter and outbound marketing a little too quickly; we are thinking, in particular, of the impersonal newsletter, sent massively to undifferentiated databases and without consideration for the identity – and interest – of the recipient.



This is how the newsletter got a bad reputation and we are often tempted to classify it in the Spam category. Today, with the arrival of the general data protection regulation gdpr, some might believe it is well and truly dead. When we talk about marketing or communication, it remains difficult to ignore emailing. We must therefore consider other forms of this essential channel and the newsletter, one of its main levers : the personalized newsletter opens the way to sustainable communication and subscriber loyalty , by setting up a regular meeting with the audience.