A low delivery rate may mean that your emails are going argentina email list 4.8 million contact leads to the wrong inbox, that your list is very niche, or your content is not interesting enough to force the audience to read your emails but instead, they simply delete it. Engage more audience by automating your email marketing campaigns with mailsend sign up day trial how you can transform the data you gather into actionable insights? Once you’ve gathered this data, head on over to google analytics or any other email analytics tool and check out the traffic on the landing page where you’ve collected the data.

Analyze everything! No one size is suitable for all. Depending on what you’re doing, you might have to look at a few different metrics. If you’re a saas company, you might be able to look at conversion rate and bounce rate. If you’re an e-commerce company, you might be able to look at conversion rate, the money spent per transaction, average order value, and user retention. You might also have other metrics to look at depending on the nature of your business. Once you’ve found the metrics that are relevant to your business, break them down further to understand what’s going on in each part of your business.