In this scenario, innovation hubs stand out . Known for providing a collaborative environment, they have been a very attractive space for small and large companies, as well as multinationals, thanks to their creative ecosystem and business generation.
According to data from the Coworking Brazil Census , the creation of collaborative spaces in the country registered a growth of 48% last year, rising from 810 to 1,194 spaces spread across all regions of the country.
In 2018 alone, the sector generated around R$250,000 in average annual revenue, with the participation of more than 200,000 people each month.
Considering all this potential, we have listed 5 advantages for your company to be present in this type of environment and how communication can help in this process. Follow along!
1- Innovation hub connects businesses and investors
Innovation hubs function as true spaces for attracting vp business development email lists opportunities. For startups, they are a chance to find business partners, investors and even mentors. For large companies, they offer suppliers, business partners and options for business acquisitions.
But the main attraction of an innovation hub is the connection it can provide for your business. As they are collaborative spaces, hubs are considered a meeting point not only for startups and companies, but also for investors, universities, development institutions, public and private service providers, among others. This greatly stimulates networking and the exchange of ideas.
2- Exchange of diverse professional experiences
It is common to find professionals in hubs with years of experience in the market talking directly to young people who are running their first business. This relationship ends up expanding the range of contacts and updating trends in different areas.
Fintechs are a good example of this. With the most recent economic crisis, entrepreneurs joined forces with technology-based companies to recreate banking and investment models, reducing costs for users and revitalizing the market.
Today, banks like Bradesco, for example, in an attempt to keep up with the changes, already have their own Fintech. Data from the Fintech Map shows that there was a 22% increase in this type of company in Brazil last year.
3- Strategic positioning and culture change
In search of innovation and new knowledge to remain relevant, it has become a constant practice nowadays for large companies to migrate to startups.
In addition to preparing and building partnerships with start-ups, this change has also brought about a renewal of the culture of many companies. Such measures generate business opportunities, as well as greater proximity to an environment of innovation.
In this way, employees absorb a more entrepreneurial mindset, which is essential for the company to continually reinvent itself.
4- Skilled labor within reach
Increasingly in demand, hubs attract all types of companies. Therefore, if a certain company is looking for the best professionals, it is very likely that they will be in places like this, where trends are part of everyday life and new ideas emerge over afternoon tea.
In this sense, innovation hubs can give your team a boost, without you needing to go through long recruitment processes, interviews, time-consuming analysis of piles of resumes, etc.
5 – How do communication and marketing help in this process?
As we have already highlighted, the world today is guided by digital technology. And this is no coincidence. In Brazil, for example, around 120 million Brazilians have access to the internet .
Social media alone reaches 78% of these users . Numbers that continue to grow. And communication and marketing are one of the pillars in this process.
Over the years, the internet has become the first option for many people when searching for information about a product or service .
In this case, amidst millions of pieces of information that can be found on the web, it is essential that your business is managed by experts in the subject.
After all, it is not enough to just have an innovative company if it cannot have a good brand positioning in the market.
In this scenario, digital marketing uses strategies such as inbound marketing and content marketing that help not only position your hub in the market but also attract and convert potential customers.
Furthermore, all this work can be measured. You can know how many people were reached by your strategy and how many responded to it at each stage of the sales funnel.
This planning helps to correct the strategy of an action that is not going so well or to quickly increase investment in something that is working well.
Conclusion
It is already a consolidated fact in the market that the collaborative economy is here to stay. The startup market in Brazil grows every year, which encourages the opening of coworking spaces.
Innovation hubs, due to their creative nature, attract small technology-based companies, as well as medium and large enterprises interested in investing and making money by promoting new projects.
Therefore, there is no doubt that this is one of the most fertile grounds to be present in, not only for the process of technological innovation but also for a new positioning in the market.
Did you like the post? Leave a comment below telling us what you have done to improve communication with your business’ customers!
