Content Marketing Manager

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The client's goal is to increase the visibility of the site in search results and achieve an increase in targeted traffic. Our strategy Promotion in the German market required our team to know the nuances of working in one of the leading European countries. We had to develop several language versions of the project at the same time, work on improving the link profile, purchasing links on authoritative resources, and take into account the peculiarities of the country's legislation. For example, sites oriented towards Germany necessarily need sections: Impressum (indicating company data), AGB (Allgemeine Geschäftsbedingungen, where it was necessary to inform about the terms of interaction with clients). A section is also needed where the company's security policy is described. In addition, it was necessary to take into account many other nuances. To increase traffic to the site and improve visibility in search, we set ourselves the following tactical tasks: eliminate technical problems, ensure smooth operation of the web resource; expand the site structure, think through a filter system; work through semantics in German, English and other languages; develop and implement a link building strategy.



Progress of work Development of the france whatsapp number project structure and semantics Our specialists began their work by studying the activities of competitors and conducting a detailed analysis of the thematic niche. As a result, we decided to highlight relevant thematic areas in the "Categories" section. In particular, a search for events by topic, artists who took part in concerts or shows, venue, and date was implemented. Sections devoted to service, features of purchasing, paying, delivering tickets, and other similar issues were separately developed. Another important block is the pages that were mandatory for promotion in Germany, about privacy policy, security, etc. The next step is to collect the semantic core. The problem was that we had to collect semantics for different language versions of the site. To form the semantic core, we used Wordstat, Google Adwords and other tools. We tried to focus on priority events, increasing the site's positions for high- and mid-frequency queries like "concerts in Germany".



We paid special attention to preparing the content, since we understood that the German audience appreciates quality and information content. Internal optimization of a web resource We regularly monitored the technical condition of the site and tried to promptly eliminate any errors that interfered with promotion. For example, we prepared recommendations for eliminating problems with broken links in the "breadcrumb" code, and made sure that meta tags were correctly written on the pages of new events. To correctly display language versions, specialists configured hreflang attributes. Regular monitoring of the site's status in the Google Search Console panel gave us valuable information about the occurrence of critical problems, a decrease in the site's loading speed. Then we worked on their prompt elimination. Link profile development One of the important tasks for promoting a web resource in Germany was to increase the link mass. We tried to increase the number of authoritative donor domains, while removing broken links.