First of all, we must be clear that positioning a brand is not an easy task, but it is not impossible either . It requires patience, dedication, perseverance and effort. Brands like Apple have managed to position themselves as benchmarks in terms of brand identity. We are all clear about Apple's values, what they sell, what they want to convey... Apple has managed to reach consumers and position itself as a benchmark brand in the sector.
As you all know, there are a thousand ways to reach consumers. However, in this case we will focus solely on email marketing. A direct communication channel, which gives us proximity to users and allows us to reach them in a more personal and intimate way. Email tanzania business email list marketing is an excellent channel to develop and improve brand identity . Not only because getting email addresses is relatively easy (with forms, for example), but because once we have those addresses we can directly reach potential customers who, apart from consuming, will give value and reputation to our brand (as long as we meet their expectations).
In email marketing, and in marketing in general, perseverance and repetition are two key strategies to anchor the positive vision of a brand in the public . That does not mean bombarding users in order to make it clear to them who we are and what we do. That is a branding strategy that many brands use, but it is not the one we propose. The key is to be present in the life of our target, always in the right measure and respecting the needs and interests of our target audience.
1. Send a Newsletter or a news bulletin
This can be a good way to reach out to users and remind them that you are there for them, whether on a weekly, biweekly or monthly basis. It is still an active contact with the members of the database and that makes us present in their lives and position the brand. However, you must keep in mind that what you send to users must have some kind of relevance for them. Do not send content for the sake of sending it. Send content that is of interest to your users.
2. Coherence between email design and brand identity
If you want to convey that your brand has certain values, make sure that your email design follows the line that you defend. If a brand is characterized by simplicity and elegance, the emails must convey the same. It is important to follow the same line so that the user identifies you with certain values. It is also important that these values are in line with theirs. See an example .
3. Contests, raffles and events
Using contests, raffles or brand-related events in your emails is also a good way to win the affection of users. It is a way of providing added value by involving the user in the brand experience . We are talking about relational marketing , creating a relationship that is not based solely on the simple sale of a product or service, but on the creation of a bond between the user and the brand throughout the entire purchasing process.
4. Automated campaigns
Being present in any interaction between the customer and the brand will make the user experience more satisfactory . This is where automated email marketing campaigns come into play . When a user registers, makes a purchase, consults the website or maintains any type of contact with our brand, we must take advantage of that moment to contact the user, either by welcoming them, offering help or suggesting products or services related to their search. In this way, the user will have a good impression of the brand's customer service.
5. Putting a name and face to a brand always helps
Let's not forget that behind a logo or a slogan there are workers, who are just as human (or almost as human) as the users themselves. Therefore, putting a face to the person who sends the email creates more trust and security in users, since it humanizes the contact process between the brand and the user and the bond that is created is much closer. One way to do this is by signing the emails or introducing the team members.
6. Contact on special dates
Another way to promote branding is to contact database users to give them good news, whether to announce a promotion or a discount. Special dates are key moments to carry out this type of emailing and normally the response from users is usually very good and satisfactory. Taking advantage of, for example, Mother's Day to offer offers and discounts will attract the interest of users.
