In economics, this is what is considered a moat . Your moat or crocodile-filled moat is what protects your company from competition and fluctuations in the market.
What you can offer your clients depends a lot on the sector of your company:
More for less : Some brands offer more features for the same or better price. An saudi arabia contact number whatsapp number example of this is cars: mainstream brands often offer more features at a lower price than luxury brands.
Personalization : Listening to the customer and tailoring their order in a personal and unique way. For example, it is common for a restaurant to accommodate a diner's allergies and dietary needs.
Better deals : Limited-time promotions help drive purchases. This is more typical of impulse buying, but it can put you ahead of the competition when a customer is making a purchasing decision.
Strategy #2: Transparency and honesty
Transparency is something that customers value a lot, especially when they purchase a product or service from a small company. Today, large corporations are very transactional and barely have any personal contact with their customers.
When was the last time you spoke to a supermarket manager?
Large companies are more limited in their ability to share information honestly and transparently. This is partly due to their hierarchy of investors and executives, and because they are measured more by their direct business figures.
But unlike the big platforms, a small business like yours can provide a much more personal approach.
Now, what does transparency mean? Here are some examples:
When faced with a problem, communicate it immediately : people like to appear vulnerable. Many companies try to hide crises to appear strong, but sooner or later they end up being discovered. Acting honestly when faced with a problem will surely make the customer recognize that honesty.
Explain your methodology : A client likes to know why things are done a certain way. In many cases, decisions may seem inexplicable--but involving your clients and making them participate helps strengthen your relationship.
Involving the customer in decision making – This is something we do quite a bit at Vendomia, where we consult with our customers on how best to add new features. This makes them feel empowered to influence the direction of the business, which brings them much closer to us.
Strategy #3: A post-sale service
The loyalty process takes place above all after a customer makes a purchase. We have already said before that the image of your company will fluctuate inside the customer's head. And a lot.
Therefore, one of the most important keys to customer loyalty is to offer good after-sales service. Some examples of these are:
A solid and generous return policy
Repair and spare parts service
Continuous training on the use of the products
Generous extensions and improvements
