The inflatable float of summer , the instant america cell phone number list camera in pastel colours, a set of make-up products, any object that can be personalised ... Some of the gifts that are behind the mass campaigns of the moment have one thing in common: their economic value is affordable for almost everyone (they usually range between €50 and €100), but most users would not spend that money on this type of purchase, considering it more of a whim than something strictly necessary.
But be careful, not everything is worth it. Even if the raffle for the latest branded bag or the latest video game console on the market is a hit, if your company is a pet store, it is most likely not going to work for you. Why? Simply because the followers who are part of your community are there because they have common interests with you , in this case, animals.
Divide and conquer. The popular saying also applies in this area, as more and more users evaluate their chances of winning before participating in a draw. If there is only one prize to be awarded and the degree of participation is high, they may not even try their luck (however attractive the prize may be). However, if more prizes are given away, even if they are of less value, the user will perceive that they have more chances of winning, so the 'effort' of fulfilling all the participation requirements will cost less.
