Marketing automation. Computer with a site building the robot's hands. Vector flat illustration
The process described above may seem simple at first, but you should also keep in mind that your business may have a large number of customers and potential leads.
That's when you track them using software and it can become much more difficult to understand their journey along the marketing funnel. In fact, you need to count the actions of each and every prospect! Of course, this is not possible, efficient or convenient when done manually. However, it is possible to increase the precision and reliability of the results using automated marketing systems.
First, your marketing team will start by creating and setting up a model that can accurately score each lead. This is important because each model is created specifically for a particular brand or company.
adds to the lead scoring system is crucial. In fact, it allows you to better understand a prospect's journey and reactions.
Nonetheless, your leads will grow and be ready for expansion. phone number list That's when automation becomes crucial. Marketing automation will be able to track every action taken by each lead, regardless of how many you receive. This automated process will allow you to have greater control over the score each lead receives.
In addition, you get greater control over the leads' journey. Once they reach a predetermined score, the automated system will locate them and pass them on to the sales team . This way, these special leads go through a customer journey created specifically for them.
An example of such a situation could be that when a particular lead reaches a certain score, they are routed into a specific email campaign inviting them to try a product demo or trial. This system allows them to go through a specific touchpoint to increase the likelihood of a sale .
How to combine your CRM with lead scoring
As we have seen, it is crucial to integrate appropriate lead scoring software into your business to track the journey of a potential lead and understand what kind of treatment your marketing team should reserve for them.
However, not all lead scoring software is the same or equally suitable for your business. Therefore, when choosing the right lead scoring software, you should consider the importance of certain key factors, such as integration with other systems. Among these, one of the most important is CRM options and features .
This is due to the large amount of data and information that a CRM software can pass to a lead scoring software. In fact, CRM software collects and stores historical data, behavioral testing patterns, and databases. When your lead scoring marketing has access to such an impressive amount of data, it can start adjusting the scores and produce more precise results.
