You may love the design of your newsletter right now , but since beauty is subjective, that doesn't guarantee that your subscribers will love it. An rwanda company email list old-fashioned, unattractive design could turn off your audience and hurt your conversion rates, and you might not even notice that it was the reason users were unsubscribing.
The good news is that a redesign is easy to do, and can have significant implications on the performance of your campaigns. Now that you're interested, we've put together a list of indicators that will let you know when it's time to redesign and how you should do it.
Signs that it's time to redesign
If your campaigns aren't performing as expected , design may be to blame. Design decisions like background colors, font type and size, CTA placement, use of images (or lack thereof) all contribute surprisingly to your campaign's performance regardless of the content.
So what indicators should you be on the lookout for?
Increase in casualties
Decrease in openings
Lack of clicks
All of the above are signs of a lack of connection between your campaign and your audience. Of course, no one can say for sure that the design is the culprit, but even so, it is a determining factor in conversions, so a redesign could be an easy way to send a new message and win back your readers .
