Although you may not have realized it, we regularly use artificial intelligence in Digital Marketing to optimize the user experience and automate many everyday processes, without neglecting the human factor , which is still essential for making strategic decisions.
Below, we tell you what applications artificial intelligence has in the different areas of Digital Marketing.
Content generation and curation
Artificial intelligence makes it possible to create useful and personalized belize phone number library for your website users. Media outlets such as the BBC, the New York Times, Reuters and the Washington Post use this technology to write lighter articles, such as football results, weather forecasts, etc., from data sources, with the aim of giving journalists more time to produce quality information that requires interpretation and contextualization.
In addition, artificial intelligence can be used to make recommendations based on tastes and browsing habits, just as Amazon and Netflix do , offering relevant suggestions for products that may interest their users.
Digital advertising
Digital advertising is the area where artificial intelligence is most developed.
We have the example of Google Ads , which has an automatic auction-based system so that advertisers can pay the lowest possible cost per conversion.
Facebook Ads also uses machine learning and artificial intelligence to analyze user information such as demographics, interests, and other important aspects to detect the best audience for a brand.
Chatbots
Currently, many companies such as Mahou, CaixBank or Sephora already have chatbots to answer their customers' questions quickly, efficiently and 24/7. Therefore, chatbots simplify the process of automating responses to open questions and reduce waiting times, since they can hold a conversation with several people at the same time.
Voice search
It is very likely that in the very near future, voice searches will become more important in online searches, because innovations such as Amazon Echo, Google Home , Siri and Cortana make searches easier by simply pressing a button and being able to speak to it.
For this reason, Google's machine learning algorithm, RankBrain , was created to interpret voice searches and provide the best results to the user, depending on the language and context. All thanks to artificial intelligence.
5 applications of artificial intelligence in digital marketing
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