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You've probably noticed that different teacher database package companies have decided to use chatbots on their websites as an alternative to interact with visitors 24/7, but do you know exactly what they are? We're going to tell you about them in detail, but we'll also give you a guide so you can learn how to build your own.
What is a bot?
Before you know what a chatbot is , you should know what a bot is . Simple: it is a computer program that performs repetitive tasks. In a slightly broader context, bots act as the main tool to automate interactions and engagement within a website.
Ok, now we can talk about chatbots:
What is a chatbot?
It is a type of bot designed to interact with humans through conversation, that is, they are programmed to converse . The user inserts a phrase, the bot reads it and responds based on commands. Too Sci-Fi? We are not talking about the future, this is happening TODAY.
Chatbots help you by automating interactions with visitors to your website or social networks to improve their user experience . The main function of these bots is to help your visitors, regardless of the time they arrive at your website.
The best thing about chatbots? They are designed to maintain the most human interaction possible, with a natural conversation that truly helps resolve the doubts and problems of your potential clients in a personalized way, essential within any inbound marketing strategy .
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The development of this artificial intelligence allows us to approach things in a way that we did not have before. However, it is necessary to feed this technology with language, creativity and innovation so that it can be used successfully as a marketing tool.
If you still have doubts about why you should implement a chatbot on your website, check out these examples:
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National Geographic has implemented a chatbot on its Facebook account that simulated being Albert Einstein and answered questions about time, space and even the meaning of life. This strategy was born with the intention of promoting a show about physics. As we can see, you can forget about formalities in a chatbot . In fact, ideally, the language work should reflect the personality of the brand. The chatbot should speak as you would speak to your customers.
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Another example of the use of chatbots is Whole Foods , which through Facebook Messenger allows users to search for recipes, products or culinary inspiration. Whether it's with a simple phrase about what you want to cook or an emoji , the bot is ready to help you find what you're looking for.
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Duolingo is also joining the conversation! On their digital platform they have a chatbot that will help you practice that language that you are having such a hard time learning. Their main objective is to help students lose the fear that usually comes with putting a new language into practice in a conversation . So they start chatting with chatbots!
These are just a few examples of brands that are already using bots on their digital platforms. The important thing is to be creative; you can use emojis , gifs , images , whatever you want! As long as it fits the needs and tastes of your buyer personas and reflects the values and personality of your brand.
Now, at what stage of the buyer's journey are chatbots important? Quick answer: At all of them!
From the moment the user visits your website for the first time , the bot will welcome them and guide them through their search, answer any questions they may have or transfer them to specialized people as appropriate. Finally, they are able to collect feedback from people who have decided to buy your product.
Similarly, unlike a traditional customer service system, chatbots can serve multiple users at once, ask qualified questions to identify qualified leads , and even follow up only with those people who are most likely to make a purchase. Amazing, right?
Now it's time for you to learn how you can add your own chatbot to your website and HubSpot is the best ally for this.
Practical guide to creating your own chatbot
On its platform, HubSpot has an option called Chatbot Builder that allows you to create your own chatbot in two simple steps. Yes, just two steps!
Create and customize your chatbot
HubSpot makes this task super simple and user-friendly. You don't need any programming experience because the platform offers you several templates that you can customize according to your needs.
To start, define your bot's goal and choose a template. The second step is to select the visual editor to customize the conversation to match your company's tone. Then it's time to create the questions with their multiple answer options.
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Source: HubSpot
If you want to go further, you can also create your own chatbot from scratch with the bot creator option offered by HubSpot.
Give your bots a human touch
HubSpot’s chatbot builder is integrated with its free CRM service , so your bots can give much more friendly and personalized responses using the information you already have about your users.
Any additional information they receive will be automatically synced and saved to your contact's timeline, giving your team a much more complete context about your client and the relationship you establish with them.
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Source: HubSpot
Chatbots are definitely a tool that will help you not only improve your users' experience but also collect more relevant information from each of them that is stored and cross-referenced with information collected on other platforms. The best part? Thanks to platforms like HubSpot, you can start implementing your own for free! Whether you're a startup , a small business, or a corporation, these user-friendly programs can grow your business, even while you and your team sleep.
