It is also the most effective method if we want to give visibility to our brand in the shortest time possible. Although the ad does not necessarily lead the user to a specific action as in CPC (click, purchase or download), Facebook will continue to spread it because it charges for every thousand impressions... and it is not going to lose that!
In any case, Facebook will always come out on top. It is list of colombia whatsapp phone numbers therefore essential to bear in mind that the initial phase of the ad will be decisive for the future of the campaign, since based on the results obtained, Facebook will be responsible for promoting those campaigns that generate greater profitability (either by CPM or CPC).
It is worth noting that we may have bid on a CPC-based campaign, but our ad, despite having obtained 1000 impressions, may not have generated any clicks, and in this case, it will not be profitable for Facebook and it will be removed.
On the other hand, the more we pay for a click, the faster the ad will appear and the better position it will have on FB walls. But again, this doesn't mean that if we pay less we won't be able to meet our agreed click quota.
