Bubble Skincare tapped into TikTok’s immense popularity by partnering with influencers like Hyram Yarbro, a skincare blogger with over 6.1 million followers.
By engaging with influencers who resonate with their audience, Bubble Skincare built a strong online community and significantly boosted their brand’s visibility.
Athletic Brewing is another great example. They list of uruguay cell phone numbers partner with influencers like pro football player J.J. Watt and pro surfer Malia Manuel. These relationships are highlighted on their homepage, demonstrating the importance of authentic endorsements.
Athletic Brewing influencers
Alo Yoga also excels at building meaningful relationships. Beyond sponsoring wellness influencers, they focus on connecting with yoga instructors through their “Pro Program.”
This program includes over 4,000 yoga teachers and professionals who regularly post and tag Alo Yoga on social media platforms. When potential customers see trusted yoga instructors endorsing the brand, it carries significant weight.
Tip #4: Focus on SEO
Search engine optimization (SEO) is a crucial marketing strategy that allows you to get discovered by potential customers. It helps your website rank higher in search results, driving organic traffic and reducing reliance on paid ads.
Bearaby is a prime example of how an effective SEO strategy can boost sales. They observed that while their sales spike during the holidays, so do advertising costs. By implementing a strong SEO strategy, Bearaby leverages organic traffic to reduce their reliance on expensive holiday ads.
They target various stages of the buyer journey with SEO: while they rank for bottom-of-the-funnel keywords like “Bearaby,” they also capture middle-of-the-funnel and top-of-the-funnel traffic. These articles attract potential customers early in their research process.
Within their blog posts, Bearaby includes relevant product mentions and embedded promos that entice readers to learn more about their products. This strategy helps them convert early-stage visitors into customers by raising awareness about their offerings.
