From these detailed case studies, we’ve list of south africa cell phone numbers distilled the top six marketing strategies that consistently drive success for these brands. These insights will help you create a comprehensive marketing strategy for your own business.
Let’s jump right in!
Tip #1: Find the right target audience and learn about their needs
Many ecommerce businesses have shown that pinpointing the right target audience and understanding their needs and pain points is crucial. Knowing how to communicate effectively with this audience can make or break a brand.
Take Stanley, for example. Traditionally, Stanley had catered to workmen and outdoorsmen. When they launched the Quencher in 2016, it was a flop, leading them to discontinue the product in 2019.
Stanley
However, an unexpected ally emerged: The Buy Guide, an online shopping blog run by three moms. They loved the Quencher and promoted it to their followers, spotlighting an untapped market—women.
The Buy Guide’s feedback was direct: Stanley was marketing the cup to the wrong audience. In June 2020, Stanley relaunched the Quencher in pastel colors (targeting women) and it sold out within three weeks.
