Zendesk, a leading customer service company, has announced that it has signed an agreement to acquire customer experience management brand home owner phone number data Momentive, an acquisition that includes the popular SurveyMonkey platform.
Mikkel Svane, CEO and founder of Zendesk, explained the reasons behind the agreement: “SurveyMonkey is an iconic brand that we have always admired at Zendesk. It is a company that has managed to democratize its sector; almost everyone in the world has filled out one of its surveys at some point.”
This acquisition will allow both companies to combine the significant customer bases they have built up over the years and create a new, more powerful customer intelligence company.
The result will be an organization capable of reacting not only to what customers say and how they behave, but also to their thoughts and emotions.
What are the benefits for your customers?
In a market dominated by digitalisation, companies need to offer much more to their customers. To achieve valuable interactions with consumers, it is necessary to know them in depth and understand their experiences.
“Zendesk and Momentive have one thing in common: a company culture focused on the people, communities and customers we serve,” said Momentive CEO Zander Lurie, who will continue to lead the company’s executive team. He added that both organizations are “very well positioned to make customer intelligence a reality and continue to generate value for our shareholders.”
In today’s digital economy, it’s imperative to build more meaningful relationships with customers. Meaning comes from a deep understanding of the customer and their experiences. While companies often have an endless supply of customer data, they lack actionable, personalized customer insights. Instead, companies are left with a siloed, one-dimensional, impersonal, and incomplete picture of the customer.
